An Indirect Sales Channel Coordinator is responsible for managing and growing sales through partners of A1. His/her key role is developing and executing strategies to maximize revenue and market share through these indirect channels.
Position Overview:
Responsible for developing and maintaining relationships with A1 partners. This role involves driving sales growth, ensuring channel partners are well-supported, and aligning channel activities with the company's overall sales strategy.
Key Responsibilities:
Channel Strategy Development:
Develop and implement a comprehensive channel strategy that aligns with the company's overall sales objectives.
Relationship Management:
Build and maintain strong relationships with partners, ensuring they have the tools, resources, and support needed to succeed. Act as the primary point of contact for all channel-related activities.
Sales Performance:
Monitor and analyze the sales performance of channel partners, identifying opportunities for growth and areas for improvement. Set sales targets and ensure that partners meet or exceed these goals.
Training and Enablement:
Provide training and support to channel partners to ensure they understand the company's products, services, and value proposition. Develop and deliver training programs, sales tools, and other resources to enhance partner capabilities.
Collaboration and Coordination:
Work closely with internal teams, including sales, marketing, and product management, to ensure alignment between direct and indirect sales efforts. Coordinate joint marketing campaigns and other initiatives to drive channel sales.
Market Intelligence:
Stay informed about market trends, competitor activities, and customer needs to make informed decisions about channel strategy and partner selection.
Contract Negotiation:
Negotiate contracts, terms, and agreements with channel partners, ensuring they are aligned with company policies and profitability goals.
Reporting and Analysis:
Prepare regular reports on channel performance, providing insights and recommendations to Sales Director. Use data-driven analysis to make informed decisions and adjust strategies as needed.
Problem Resolution:
Address and resolve any issues or conflicts that arise within the channel, ensuring that all parties are satisfied and that business objectives are met.
Qualifications:
Experience:
5+ years of experience in sales or channel management
Skills:
Strong interpersonal and relationship-building skills.
Excellent negotiation and contract management abilities.
Strategic thinking and the ability to develop and execute complex channel strategies.
Strong analytical skills and the ability to interpret sales data and market trends.
Excellent communication skills, both written and verbal.
Ability to work collaboratively across teams and departments.
Other Requirements:
Driving license
Familiarity with CRM software and other sales management tools.